I recently read in Success Magazine that FUBU went under three times before it became a million dollar company. Many would falter and give up after one failure, but not FUBU. It continued to grind its way into the ground three times before it refocused and became the powerhouse fashion company it is today.
How? By utilizing clever marketing. We've heard this a lot lately, discussion about not only branding your company but branding yourself as well. After all, thanks to Paris Hilton and the Kardashians, the idea of you as a brand has become a normal in today's society. Maybe it always was a 'thing,' but thanks to these mega-stars, personal branding is a mainstream thought.
If that's the case, that means you are consistently feeding your brand, and you're either doing so positively or negatively, whether you're actively intending to do so or not. So some things to consider:
*What do you post on social media? Is it positive? Negative? Aggressive? Thoughtful? Service-minded?
*How do you 'show up'? Do you arrive at events, friend's houses, even just at the locations where you run errands put-together and prepared or looking haggard and disheveled? Maybe it's not intentional, but everything you do reflects on how you are wanting the world to view you.
Recently, in fact, I went shopping - not because I had excess amounts of money to spend, but because I put on my college hoodie one day and thought, "You know? I'm 30. I don't need to be wearing any more oversized college hoodies anymore. Time to update." I've been on a mission to find a non-pocketed hoodie with a high neck but not necessarily a hood. I found it at Ann Taylor Loft in the Lou Grey section. They're AMAZING! (and they were 40% off the other weekend). So I practically got a BOGO deal .... almost. Either way, I knew that this upgrade to my wardrobe would reflect my more sophisticated and growing style as I evolved into my thirties. That's how I want to show myself to the world, so that was a strategic move I made.
What's yours?
