After publishing What Faye Loves, a children's story that follows Faye, a young corgi, through her day to discover what she does and does not love about her life, I realized something:
- Not enough goods give back
Yes, more and more companies are starting to do this: Bombas (socks), Toms (shoes), some local eateries (depending on where you live), etc. But as a whole, this is not a common practice. Even Jamie Lynn Spears tried to give a portion of her proceeds to a mental health charity (regardless of your feelings towards her and the Spears situation, this is still not a common practice).
What Faye Loves and any future books including Ein and Faye will do just that - give back. A portion of the proceeds will go to local animal rescues! I'm so thrilled to be able to do this, but I think it's time more authors and companies started to make this a practice.
- Goods and services should (at a minimum) give to a portion of all proceeds to a charity that does something represented by the book/good/service.
I think if you're making a profit, you could do so much good for the world around you - and thank your customer base at the same time - by giving back regularly to something mirroring what it is your good/service provides.