Monday, July 23, 2012

100%

Shopping has become a game.  It's superfluous and yet a necessity.  We spend hours and hours of our time sifting through catalogs, browsing the shelves, asking for recommendations, and "deciding."  We base our decisions on things like price, attractiveness, smell, color, size, shipping, name.  All the food we eat, the objects that adorn our houses, the glasses we use to either see or help us shield the sun is bought. 

And in order for something to be purchased, it has to be sold.  What does that mean for us, the consumer?  It means that we have no right to talk about not liking people who "sell," because 100% of everything we buy is sold to us.

Don't know what I mean?  Have you ever heard someone say, "I hate pushy sales people," or "I could never sell anything,"  or "They're only trying to sell you something," etc?  Ever heard that?  Well guess what, it's null and void because EVERYTHING you own, EVERYTHING you wear or put on your body, EVERYTHING you buy was, in fact, SOLD TO YOU.

Breathe.  I know, it might take a while to sink in and sting less.  Let yourself go through the mourning stages of your autonomy and pride.  When you hit stage 5, acceptance, we can talk.  :-)  But, truly, 100% of everything you buy is sold to you.  It's advertized, commercialized, recommended, suggested, placed on a shelf or in a show room so you'll see it above all the other products.  Yes, the job of all those products is to SELL YOU on why they're the best.

So, next time you wish to criticize someone for "selling," or feel like you couldn't possible "sell" anything, just remember the last time you recommended a movie or restaurant, or your favorite body lotion.  Your recommendation was you selling something to someone. 

Aaaah, the art of commerce.

1 comment:

  1. This argument is circuitous at best, you have committed the logical fallacy of a circular argument. Because everything is sold, it is okay to sell, because you sell already, you should sell. I do not misunderstand your argument, nor is it difficult to take, it is just not an argument. I am assuming because this blog is almost exclusively dedicated to the selling of goods and services that you recommend, that you were referring to yourself in this post? I suppose the best part is, is that as consumers, as individuals who participate in commerce, we have the right to tell you that we don't like pushy sales people and that we don't think selling is something we would be good at.

    Also, if everything we participate in is being sold to us, than what has been sold to you, what ideas, what thoughts, perhaps the notion that those individuals who disagree with you are wrong, the idea that they must be corrected somehow, stems from something that has been sold to you?

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