This weekend was amazing. There were so many wonderful opportunities to connect with people, whether they were people I know previously or ones I met for the first time.
And that is a key part of doing business. Have the "why not?" attitude when it comes to engaging in activities, and keep it light and social. People like people who look like they enjoy life. Therefore, when you are out and about, instead of trying to "FIND" people who might be interested in what you're doing, just find people with whom to connect. The conversation alone will tell you if there is a need for what you have to offer, if the person with whom you are speaking is open to any solution you may have, or if the person with whom you are talking is even open to talking about anyone other than him/herself. Those are factors that you must acknowledge before even opening your mouth about what you may want to discuss because if any of the above are not there, you're wasting your energy!
Then, just be casual about it. The more intriguing it seems, the more people will want to know. Don't word vomit all over them. Keep it short. Keep it simple. Keep it interesting. And be prepared! Be sure that if you have fliers, or business cards, or samples, or info, you have them available! Don't hand them out before someone asks for them, and wait a few minutes before finding it, even if you know exactly where it is! The intrigue is always exciting!
And remember to have fun. There is not "end" point in what you do. It's a journey, so there's no race. Rather, it's about enjoying the endeavor and learning to love connecting with people!
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