Monday, February 16, 2015

Small Business Bliss - Direct Sales

Have you ever sat around and thought either fleetingly or long and hard about owning your own business? I wouldn't be surprised, since something like 70% of Americans do.  There's this dream of owning something that is romaticised and understood as the way to truly own one's life.  Having a J.O.B (or 'just over broke') will keep you perpetually, well, just over broke.  Being employed makes few people wealthy.  It keeps the majority downtrodden and living a life that is a paycheck to paycheck existence.

I don't think you sit around and fleetingly think (and definitely not think long and hard) about how you want to live a paycheck to paycheck life.  That's not exactly what most people dream about.

No, they dream about freedom, about ownership and earning themselves a life that gives them options.  That also means that most people have one of two options: they can open a business that is brick and mortar, or open a business that is electronic.  Obviously, if you're logical, you would instantly realize that the latter is more lucrative, as it takes the need for paying rent and electricity and  the other steadfast expenses associated with brick and mortar locations out of the equation.  Many of these options lie in Direct Sales.  Still, hundreds of people scoff at these businesses.  Instead, they believe franchises and brick and mortar are superior to their DS brothers.  How, they wonder, could you ever get involved in one of those?  Maybe a better question is, how is it you believe $100,000 investment for a store or franchise is a good bargain?  You'll be married to it 24/7 if you don't have the people to work for you, and you already start severely in the hole.  Direct Sales requires an investment, yes, and you need to be mindful of the company with whom you start...but wouldn't you want to do that same research if you bought a franchise?

So, if you're wishing to open your own business, and you haven't really taken a good, close, hard look at direct sales, I'm certain you should take the extra minute and do so.  Being personally involved in one, I can tell you it has blown all my expectations.  Treat it like a business, and you will be rewarded as such.  Treat it like a hobby, and, well, like any hobby brink and mortar you'll have to 'shut your doors', so to speak.  But with the same small business perks, if you incorporate yourself correctly, and tax season next year will give you some happy write offs for things you need in your everyday life anyway.

Make the investment in yourself.  It's worth it.

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