Yesterday I headed to a book event where I had a booth to sell my novels (www.lastbitepublishing.com for all my works). The event ended up just okay for me, as it was really more of a romance / fantasy crowd and my books have a hyper-realism vibe. But I didn’t know that going in, and events can be 50/50 on the cash vs venmo situation, so I stopped by the bank to grab some small bills in case I needed to make change (I didn’t, but again, didn’t know that.)
Well, after I was handed my cash, the teller also handed me a white carnation and said, “Happy Mother’s Day”. Wow. I stood a little baffled for a moment and then took the flower and said thank you, and as I stared at the carnation, confused, walking out of the bank, I surprised myself by suddenly smiling. What a fun surprise! I may not be a mom in the traditional sense of having human children, but I do have fur babies. I am a mom. And even if I didn’t, you know what? The fact that a bank spent the money to give me a flower is fun. Mom or not. So many companies are taking things away from consumers right now and firing people claiming “AI” and “budget” (opinions on that reserved for another day), that consumers are just exhausted. I loved every moment of having that flower, even though I had no need for it. It was thoughtful and kind, and I know it cost even the tiniest bit of money that other companies would have cried “no budget!” and run the other way.
Do I want or need a flower every time I go to run an errand? No. But would I love to see more companies spend a little extra to make customers feel appreciated? 10000%. Because without us, and without us having disposable income…they have no customers.
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